I’m not an animal, I’m a commodity

“Freedom of choice is what you’ve got, freedom from choice is what you want.” ~ Devo, Freedom Of Choice

Corporate America does not see us as customers or even as people which is one reason among many as to why quality and customer service are such a joke. This isn’t anything new but something I’ve observed over the years that is becoming more and more apparent.

American corporations see us only as markets for services and consumable products, commodities to bought, traded and sold. In their eyes we exist to continuosly purchase and consume from the time we pass through our mothers’ wombs until the undertaker lowers us in our graves. I’m sure they’re working on ways to implement pre-natal marketing. It’s a virtually untapped market.

We can complain all we want about shoddy products and poor service and threaten to take business away from them but it’s all in vain. They don’t care if they lose a few customers. If they lose you as a customer they have plenty more to take your place and they still looked upon you as a potential market. They’ll get you back as a consumer later. Eventually, you’ll probably have no choice but to return to them for the product or service you want. They’ll become your sole source through corporate buyouts or by driving their completion out of business. You’ll grumble but you’ll hand over you hard-earned money anyway.

Song: Freedom Of Choice
Artist: Devo
Album: Freedom Of Choice
Released: 1980

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Author: Rick

I'm a simple man, trying to make my way in the universe.